CASE STUDY 01
Alex Harp
CLIENT
Alex Harp
250k followers
SERVICES
Content Distrubution, Creative Strategy, Clipping
Timeframe
2 Months
325
Active Fan Pages
50M+
Verified Views
$0.05
Effective CPM
The Problem
Our Solution
Alex Harp had built a strong audience across platforms but had stepped away from posting content for over two and a half years. When he came back, the audience was still there but the momentum wasn't. His return posts weren't reaching new viewers and the algorithm had essentially forgotten him. He needed a way to announce his comeback at scale and get his content in front of both his existing audience and the millions of people who had never discovered him in the first place, all without waiting months for the algorithm to naturally rebuild his reach.
We launched two Content Rewards campaigns around Alex's return. The first took his older high-performing content and redistributed it through 130+ active fan pages across TikTok, Instagram Reels, and YouTube Shorts, reigniting interest in his brand and reminding his existing audience he was back. The second campaign ran alongside his new uploads, giving his fresh content immediate distribution that a returning creator simply cannot generate organically. The result was 50M+ views at a $0.05 CPM, with over 325 fan pages active at peak. What would have taken forever of organic rebuilding happened in 2 months.
CASE STUDY 02
Josh Reinstein
CLIENT
Josh Reinstein
500k Followers
SERVICES
Content Distrubution, Creative Strategy, Clipping
Timeframe
2 Months
1,800
Clippers Onboarded
18x
His Monthly short-form views
$0.51
Effective CPM
The Problem
Our Solution
Josh Reinstein was producing content consistently but hitting a ceiling that most creators at his level know well. The long-form was strong, the ideas were there, and he had an audience of 500K+ who already believed in him. But short-form distribution was not converting that effort into new reach. He was posting clips to his own channels and getting a fraction of what the content deserved. The problem was never the content, it was that without a dedicated distribution system behind it, his clips were only ever reaching people who already knew he existed.
We built a distribution network specifically around Josh's content through Whop Content Rewards, onboarding 1,800+ clippers. Those clippers took Josh's raw content, pulled the best moments, and pushed them across TikTok, Instagram Reels, and YouTube Shorts simultaneously. The benchmark we measured against was his average monthly short-form views before the campaign launched. By the end, we had multiplied that number by 18 times. Not 18 percent. 18 times. The content was always good enough; it just needed the infrastructure behind it to reach the audience it deserved.